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Why vegan?
I often get asks why I decided to become vegan many years ago and why I still follow this lifestyle now. And the short answer is: it’s just better for everyone.The longer answer however is…
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Which one to use: vegan vs. plant-based?
In this article we want to break down the difference between the expressions ‘plant-based’ and ‘vegan’ and give you some guidelines on which one you should be using for your business. However, first of all, be aware, both terms are often used interchangeably (even we do this sometimes!), which can lead to confusion. So what…
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Why staff education is key to your (vegan) concept
Next to actually offering plant-based food to your guests, educating your staff, is the most important thing to ensure satisfied customers and increase revenue with the vegan food options. Whilst it is of course important that everyone around your business is well-informed about vegan food, your options and what changes that brings to the operations,…
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Where to add plant-based options to the menu
Decisions, decisions, decisions… now you’ve created your plant-based dishes and they’re ready to go onto the menu – great! But where exactly on the menu should they go? (Luckily these decisions don’t have to be made when you transform your entire menu into a plant-based one!) It depends… As with many things in life this…
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Top 10 mistakes when adding plant-based food to a menu
Having dined at countless restaurants to try vegan food across the entire globe over years – we’ve seen them all: the most common and easily to avoid mistakes restaurant owners, managers, chefs and staff are making when introducing new vegan options to a menu. We decided to compile them in a list so it would…
THE VEGAN CREATOR
Sharing my knowledge about all things vegan and vegan food finds since 2015.
This is how it all started…
A few days before moving to Dubai in late 2015, my now husband (at this point colleague) convinced me to watch the Cowspiracy documentary with him. That’s all it took. The next morning we went to the grocery store to source ingredients for vegan pancakes (they turned out horrible!) and I never looked back.
After moving to Dubai, I made it my mission to try all the vegan food that was available in Dubai and shared my findings on my very first blog and social media (‘My Vegan Dubai’). I quickly became the most knowledgeable person about vegan dining out in Dubai, followed restaurants invites and collaborated with different brands and partners.
A few years later, back in Europe, I volunteered for a large dutch vegan non-profit and also started my own business using my digital marketing knowledge to help others be successful with their vegan business. Today, I spent my time doing what I’m most passionate about: inspiring others to live a vegan life. You’ll find me on social media, podcasts and my own blog.
Ronja Rundberg
Blogger & Digital Marketeer
